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Notes on design

Insights and tips on branding, packaging and digital product design.

8 UI/UX Principles for a Website That Converts

Not every beautiful website sells. Here are the eight UI/UX principles shared by websites that turn visitors into customers — and what to watch out for when bringing a design to life.

09 September 2026 7 min read

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Packaging Design

26 August 2026 5 min read

User Experience in Packaging Design: From Shelf to Table

Your product gets only a few seconds on the shelf. Good packaging wins those seconds; great packaging turns the unboxing into a mo...

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Branding

12 August 2026 6 min read

7 Steps to Building a Strong Brand Identity

A logo is only the visible face of a brand. Here are the seven steps we follow to build a memorable, trustworthy identity that sta...

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